Category Archives: Starting a Business

Five Features That Determine Your Non-Fiction or Fiction Book’s Success

Hundreds of thousands of books are published each year in the United States alone. Even if you hire an experienced publicist, it’s likely going to take lots of work to create a buzz around your books. In large part, this … Continue reading

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Managing a Profitable Pastry Business While Designing Winning Books

MEET AUTHORESS EVELYN JACKSON:     As co-owner and marketing manager of Pastry Divas, Authoress Evelyn Jackson has sold over three hundred cakes, four thousand cupcakes and donated over three thousands cupcakes to various organizations since launching her business in February … Continue reading

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Making Hard Choices as a Moneyball Small Business Manager

By Rhonda Campbell The movie Moneyball was a hit at the box office because it showed a sports business leader doing something a lot of people in leadership positions don’t want to do. Moneyball showed the Oakland A’s general manager, … Continue reading

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Tie Your Creative Small Business Efforts Together

You’re in charge of your small business. It’s up to you to make the final decisions regarding product offerings, marketing plans, hiring and business partnerships. Because you have this authority, you also have a great amount of responsibility and accountability. … Continue reading

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Why Passion May Not Be Enough to Take You to the Top of the Creative Small Business World

Every time you turn around you hear how important passion is to success . . . at anything. Lose the passion in a relationship and you can be sure that someone’s thinking about throwing in the towel. Lose the passion … Continue reading

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