Category Archives: Starting a Business
Five Features That Determine Your Non-Fiction or Fiction Book’s Success
Hundreds of thousands of books are published each year in the United States alone. Even if you hire an experienced publicist, it’s likely going to take lots of work to create a buzz around your books. In large part, this … Continue reading
Making Hard Choices as a Moneyball Small Business Manager
By Rhonda Campbell The movie Moneyball was a hit at the box office because it showed a sports business leader doing something a lot of people in leadership positions don’t want to do. Moneyball showed the Oakland A’s general manager, … Continue reading
Tie Your Creative Small Business Efforts Together
You’re in charge of your small business. It’s up to you to make the final decisions regarding product offerings, marketing plans, hiring and business partnerships. Because you have this authority, you also have a great amount of responsibility and accountability. … Continue reading
Why Passion May Not Be Enough to Take You to the Top of the Creative Small Business World
Every time you turn around you hear how important passion is to success . . . at anything. Lose the passion in a relationship and you can be sure that someone’s thinking about throwing in the towel. Lose the passion … Continue reading
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