Category Archives: Business Management

Leverage Small Business Newsletters to Grow Customer Sales

By Rhonda Campbell Design and regularly distribute small business newsletters and you can stay connected to new and loyal customers year round. Automated marketing, coupon and editing tools at firms like Constant Contact, Campaign Monitor, Mail Chimp and Vertical Response cut … Continue reading

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Get Mass Media Coverage Working with Pay for Performance Publicists

The February 1, 2012 CBS News “10 Companies With Insanely Bad Marketing” article written by Steve Tobak starts out by stating, “David Packard, the iconic cofounder of HP (HPQ), once said, “Marketing is too important to be left to the … Continue reading

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How to Get Better Customer Service Results by Focusing Your Small Business Efforts

By Rhonda Campbell Here’s a dream. You win five Grammy Awards on the same night, win the U.S. Open, take home the prize at a Food Network bakeoff, throw the winning touchdown pass at the Super Bowl and open a … Continue reading

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Publicity That Explodes Your Media Exposure, Increasing Your Product Sales

MEET Marsha Friedman: As an innovative and focused entrepreneur, Marsha Friedman has successfully managed EMSI Public Relations for more than 20 years. Clients EMSI Public Relations has represented include The Temptations, Sergeant’s Pet Care Products and former National Security Advisor, … Continue reading

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Increase Customer Purchases by Making it Easy for Website Visitors to Buy from You

How to Make it Easy for Website Visitors to Complete Customer Purchases Believe it or not, this may happen to your website visitors more than you realize. As a creative business leader, you know where your checkout counter is, but as … Continue reading

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