Category Archives: Business Management
Leverage Small Business Newsletters to Grow Customer Sales
By Rhonda Campbell Design and regularly distribute small business newsletters and you can stay connected to new and loyal customers year round. Automated marketing, coupon and editing tools at firms like Constant Contact, Campaign Monitor, Mail Chimp and Vertical Response cut … Continue reading
Get Mass Media Coverage Working with Pay for Performance Publicists
The February 1, 2012 CBS News “10 Companies With Insanely Bad Marketing” article written by Steve Tobak starts out by stating, “David Packard, the iconic cofounder of HP (HPQ), once said, “Marketing is too important to be left to the … Continue reading
How to Get Better Customer Service Results by Focusing Your Small Business Efforts
By Rhonda Campbell Here’s a dream. You win five Grammy Awards on the same night, win the U.S. Open, take home the prize at a Food Network bakeoff, throw the winning touchdown pass at the Super Bowl and open a … Continue reading
Publicity That Explodes Your Media Exposure, Increasing Your Product Sales
MEET Marsha Friedman: As an innovative and focused entrepreneur, Marsha Friedman has successfully managed EMSI Public Relations for more than 20 years. Clients EMSI Public Relations has represented include The Temptations, Sergeant’s Pet Care Products and former National Security Advisor, … Continue reading
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