Category Archives: Book Industry Entrepreneurs

Authors and Publishers at Cultural Book Festivals

One of the best ways to reach hundreds of thousands of potential customers within a matter of five to six hours is to attend one of the country’s African American festivals.  This is an excellent time of year to take … Continue reading

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Just Who Do You Think You Are?

Name Recognition à Who Are You? Which do you want potential clients to know on a name-only basis – you or your products/services?  Several years ago this question created a great deal of buzz.  It is what successful business owners … Continue reading

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The Creative Power of Your Imagination

Picture this.  You’re sitting at the top end of a long boardroom table.  Editors, publishers and agents surround the table.  Their backs are straight; their gazes are fastened upon you.  They have just one question they want to ask you.  … Continue reading

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