Category Archives: Book Industry Entrepreneurs

Creative Business Leaders Become Golden Under Pressure

John H. Johnson, creative business leader and former owner and publisher of Ebony Magazine, said, “To succeed, one must be creative and persistent.”  This advice comes from a man who created a multi-million dollar enterprise in 1942 with a $500 … Continue reading

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Prepare to Successfully Launch Your Creative Business

Launch Your Creative Business Picture by Ltljtlj at Wikipedia Commons Schedule flexibility, freedom to make and act upon decisions that directly impact a company’s bottom line, opportunities to grow wealth by large measures quickly and the chance to expand company … Continue reading

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Improve Your SEO and Paid Search Results

Meta descriptions are not new; they have been around for several years.  However, until now they were rarely viewable when creative business leaders placed search ads (or pay-for-click ads) with one or more major search engines (e.g. Google, Bing).  That … Continue reading

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Make Room for Direct and Indirect Sales

Direct and Indirect Sales Picture by Stilfehler at Wikimedia Commons Information technology (IT) firms are receiving larger portions of their product revenues through indirect sales.  If you’ve ever went to a local office or department store and purchased a computer … Continue reading

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