By Eartha Marks

Book sales demand passion, focus and consistent effort. It’s simply not enough to write a book, even an amazing page turner. If you plan on yielding ongoing book sales, you need to apply consistent effort. This means that you must commit a certain amount of time to book marketing.

Consistent book sales demands consistent book marketing

It’s also advantageous to schedule specific days of the week that you will write books and market books that you have already written and published. Don’t create a mental schedule. It’s too easy to lie to yourself, it’s far too easy to deceive yourself about what you’re really getting done with this mental approach.


Your book marketing efforts are going to force you to narrow your book marketing platforms and your target audience. You simply cannot effectively market your books on every social media sites. You also may not be able to take advantage of every print book marketing opportunity.

For example, you may not be able to distribute 5,000 book marks, postcards and catalogs to potential book buyers. You also might not be able to develop and distribute newsletters, press releases, blog posts and one-pagers each month for two years and longer.

Zone in on your book marketing target audience to gain more book sales

Narrow the range of your book marketing focus and you may have more success finding and engaging your book target audience. As part of a narrow book marketing strategy, you might:

• Schedule automated social media posts on Facebook, Twitter, Pinterest, Instagram and Google Plus 8 to 10 times a week. Study the results that you gain from social media book marketing posts. Evidence that surfaces during the study can reveal the best days and times to post certain content like pictures, videos and quotes.
• Conduct one to two radio interviews a week. if you work a full-time job to supplement money that you earn from book sales, open up to conducting radio interviews on a Saturday or maybe even a Friday evening and a Saturday morning.
• Develop and distribute a newsletter that spotlights your books once a month. One way to save time with a newsletter is to schedule feature interviews with literary influencers like editors, other book writers, book marketers and book club presidents.
• Buy car magnets that highlight you book covers. Actually use these book car magnets.
• Write and publish one blog posts or website article that centers around topics featured in your books.
• Write a book review column for a local, national or international newspaper or magazine. Include your name, book website and book titles in your byline.

The above is by no means all inclusive. But, you can see how many action steps are involved in consistent book marketing. Stick with an action plan for at least a year. Monitor the results of your book marketing efforts.


You’ll have to adjust your consistent book marketing efforts as you continue to spread the word about your books. Rather than to simply change what you’re doing, you want to make the right book marketing adjustments, the type of marketing that yields more and more book sales.