What if your blog traffic drops?

By Brenda Long

Sharp increases in your blog traffic boost your self-confidence. Before long, you find yourself checking your blog stats several times an hour. You also start to think that your blog content is sticky, just what members of your niche market are looking for.


These are the good times. Add in increasing ad revenues, and you’re probably feeling so good that you absolutely love writing at least one new blog post every single day. Then, Google changes its algorithms and you notice a sharp decline in your blog traffic.

You’re stumped. You haven’t started writing and publishing different types of content, so you have no idea why your blog traffic is dropping. If you don’t act fast, the situation might get worse.

To get your blog traffic back on track, analyze your blog stats. Find out where your visitors are coming from and which pages at your blog are generating the most traffic. Also, pay attention to keywords people type into search engines to find your blog.

Other steps you can take to bump up your blog traffic include:

• Write and publish a blog post that answers your audience’s priority questions.
• Get HubSpot and Google search engine optimization (SEO) certifications. This educational process will teach you tricks you can use to attract more visitors to your blog.
• Analyze keywords before adding them in your blog posts.
• Try adding videos and slide shows to your blog. Monitor traffic the videos and slide shows pull in. You might find that your blog’s visitors like video interviews with industry leaders rather than humorous videos.
• Add feature images to blog posts.
• Publish written feature interviews with industry leaders at your blog.
• Focus on your niche market and their perceived needs when writing new posts.
• Avoid stuffing keywords into blog posts to keep your posts from taking on an unnatural feel and to remain in search engines’ good graces.

By promoting your blog posts at social media networks you have accounts on, you can pull in non-search engine traffic. Another way you can get more blog traffic is to include links to your blog posts in your newsletters and direct email communications.