By Rebecca Davis
Operate a blog for three months and you’ll quickly discover easy it is to get dozens of spam comments a day. Automated marketing software developed and sold by people eager to make a buck then bought and used by people feeling even more desperate to get their hands on a buck pushes masses of spam comments out to blogs and websites. Get too many spam comments at your blog and readers may align your blog with a junkyard. Not exactly the image you want.
Spam could give Twitter a bad image
It’s not the image Twitter wants either. Duplicate posts, frequent commenting on trending topics and replying to Twitter users’ messages just so you can share your website URL are considered spam according to Twitter’s anti-spam policy. “Posting harmful links (including links to phishing or malware sites)” and “aggressive following behavior (mass following and mass un-following for attention)” are other forms of Twitter spam.
Twitter also considers it to be spam if users create multiple accounts. It doesn’t matter if the accounts are created manually or with an automated software program. It also doesn’t matter if spammers think their products and services are the best in the world. No one appreciates having people stop by their house over and over again talking for hours at a time without permission first.
Most people don’t shop at the junkyard
Companies don’t appreciate being viewed as a junkyard. They know quality is key to their success. They’re not willing to let desperate people destroy what they took years to create. In regards to social media networks like Twitter — yes; the networks can be accessed by billions of people. However, they are only owned by a handful of folks, and these people don’t spam (although they have the resources to).
Small business owners also aren’t the only people who spam. Major retailers send out spam messages, images and videos as well. Regardless of how many different business names retailers use, it doesn’t look good. Twitter is keeping an eye on these events.
“Behaviors that constitute “spamming” will continue to evolve as we respond to new tactics by spammers,” reports Twitter. Users who feel desperate to make money will certainly revert to new tactics to tap into Twitter’s global users. For them, ethical business feels much too risky, like it will take too long or not work at all. What these spammers don’t realize is that the very scarcity beliefs that propel them to cheat will end up costing them the very things they gained while practicing shady business tactics.
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Sources:
https://support.twitter.com/articles/64986-reporting-spam-on-twitter (Twitter)
