By Rhonda Campbell
Add blogs to your small business website and you could attract more visitors to your small business. In fact, Hub Spot shares that small businesses that have a blog receive 55 percent more visitors than small businesses that don’t have a blog. A primary reason for this is the fact that blogs keeps content at your website fresh.
Blog to personalize your business in the eyes of customers
Since you’ve already narrowly defined your target audience, it should be relatively easy to write content for blogs. For example, if you operate an online grocery store, your blogs can focus on ways to keep food fresh for longer periods. You could also blog about the process of keeping meat and fruit and vegetables fresh while food is being transported from farms to stores.
Specialize to distinguish yourself from competitors. Don’t try to be everything to everyone. You’re small business can’t pull that off (no business has pulled that off) and neither can your blogs.
A small business blog attracts members of your target audience in other ways as well. If you allow comments at your blogs, you can engage in real-time conversations with visitors. You can also ask visitors for feedback about new products your company released.
Focus on search engine optimization (SEO) in all blog posts and you can use your blogs to gain a higher search engine ranking. If your blog posts catch on, the posts could be published at other websites, increasing inbound links and raising your small business’ search engine ranking that much higher.
If you want to add a personal touch to your small business website, ask your CEO to contribute a few posts. In fact, some companies only publish posts to their blogs that are written by their CEOs. Should you start blogging, make sure you write and publish two or more blogs a week at your website. Fresh, relevant content is key to managing successful blogs.
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