Analyzing online traffic

By Rhonda Campbell
Absent analyzing online traffic, how can you really know how your social media, print and blog marketing efforts are paying off if you don’t know where your website visitors are coming from and what keywords they used to find you online? You can’t.

Analyzing online traffic to gain long-term sales success

If you want to realize long-term success while operating an online business, you’re going to have to start analyzing online traffic at your website. This means, you have to track and analyze traffic at each of your business portals, sites you’ve created to give visitors more options to find you. Think of it like an interstate highway, several roads leading to one fabulous location.

Tools that track keywords, showing you which words or phrases visitors used to discover your business on the web, include Tynt, Keyword Spy and Word Tracker. To research keywords, determining which popular keywords best align with your brand, you can use tools like Google Adwords, Bing Tool Box, Google Insights for Search, SEO Tools, Word Tracker and Trellian Keyword Discovery.


You may want to use a dozen keywords in the majority of your posts if you manage a specialty business (i.e. rare bird supply business, 1940s music store). Over time, using these keywords in your blog, website, article  and press release content could distinguish you from the crowd.

As previously noted, in addition to tracking the performance of keywords and phrases, you also want to monitor where your visitors are coming from. Hit Box Data Wise, Web Trends Live, Google Analytics, StatBrain and Quant Cast are tools you can use to keep track of where each of your visitors are coming from. While you start analyzing online traffic at your websites, you can also use tracking tools to determine which pages at your business website visitors exit out of. It’s these pages you should focus on, enhancing the copy so you maintain visitor attention.

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