Why you should incorporate YouTube videos into your marketing strategies

By Rhonda Campbell

YouTube videos, when combined with other marketing strategies like blogging, direct mail and newsletters, could convince prospects to make a purchase. There’s a broad range of options open to you when it comes to the types of YouTube videos you can create and distribute.

Training seminars, clips from concerts, book readings and taped athletic competitions are just some of the types of marketing videos you could upload to YouTube. To get the most out of your YouTube marketing efforts, create an overall marketing plan.

Identify keywords that your blog posts, website content, newsletters, digital brochures, social media posts and – yes – your YouTube videos – will focus on. Tie it all together. Save yourself time and headaches by creating a monthly or quarterly keyword calendar.

Choose keywords that members of your target audience use when they look for your products and services. How does this all work with YouTube, you ask? It works when you add keywords in your YouTube video descriptions. It’s so worth it.

For starters, each month more than 800 million people visit YouTube, all in all this volume of traffic could potentially equate into an incredibly ripe harvest for you. YouTube also reports that “72 hours of video are uploaded to YouTube every minute.” If you’ve never considered implementing YouTube promotion strategies to market your small business, perhaps it’s time you did.

YouTube could improve your marketing reach

Founded in 2005 by Chad Hurley, Steve Chen, and Jawed Karim, three guys who once worked for PayPal, YouTube has about 10 million channels. Channels are generally created by individual users. One way you could increase the number of YouTube views your videos receive is to give your channel a catchy name, something that grabs and holds people’s attention. You can also upload YouTube videos under existing channels. Just make sure you select a channel that won’t bury your videos.

A good way to find out which channels might be best suited for your small business videos is to spend a day or two searching for channels that publish videos that are similar to the content you plan on putting on YouTube. For example, if you’re an insurance agent, you might consider linking your videos to banking, medical or age-related (i.e. AARP) channels. Also, check out channels that have a large subscription base. In a nutshell, do a little empirical study and learning. Make note of your findings.


In other words, don’t just start uploading YouTube videos. Do your homework. Get a good grasp for what’s trending in your industry. This process might take you several days or a week or longer. At the end of your study, you should know what balance of comedy/humor, stats, interviews with industry leaders, news commentary and tips/advice will best grow your YouTube business channel.

Here are some other actions you could take to promote your business using YouTube videos:

• Provide newsworthy or trending content in your videos.
• Add content visitors could only find if they visited your YouTube channel (i.e. clips from a conference your business sponsors).
• Feature  your YouTube channel in newsletters, press releases, direct mailings, your website, etc.
• Create YouTube badges using YouTubeAPIs. Add these badges to your websites and blogs.
• Make it easy for YouTube visitors to embed and share your videos. Add feature videos you make about your business to your website, blogs and digital newsletters.
• Build themes around your videos, so people looking for certain types of videos can easily find you.
• Register to have your best videos included in YouTube promoted videos
• Add your YouTube videos/channel to search engines.
• Include the right keywords/phrases in your video titles and descriptions.
• Ask your friends, employees and supporters to share your videos with people in their circles.
• Publish links to your YouTube videos/channel at social media networks (i.e. Facebook, Twitter).

To establish relationships with prospective customers, you’re going to have to let people see you or your team members. You’re going to have to help people to feel as if they are getting to know you, can trust you. For these reasons, if you create your own small business YouTube videos, make sure you record yourself or staff in well lit areas. Eliminate background noise. Look into the camera and speak naturally. Let your personality shine to engage viewers. Be authentic.

Create YouTube videos that rock

Should you want to include screenshots of computer pages in your YouTube videos, there are tools like Jango and Snipping Tool that you could use for free to capture the screenshots. All you have to do is capture the screenshot you want, save it to your computer then upload it onto documents you plan on including in your videos. Movie makers are other tools you can use to create YouTube videos.

Additionally, if you have a digital camera, even a small handheld digital camera that fits in your pocket, you can start recording yourself, outdoor scenes, etc. to use in your small business YouTube videos. Work with a professional commercial or film maker if you want your videos to have a professional appearance. Remember. Every marketing product impacts your brand.

After you upload your small business videos, get busy marketing and promoting them. Share your videos with your followers at social media networks like Facebook, Twitter and LinkedIn. Post links to your videos at your small business blog and at your official small business website.

Encourage your staff to do the same. Also encourage your staff to leave comments about your YouTube videos at your small business channel. These steps could help improve your YouTube views. To keep your small business channel subscribers coming back, searching for new videos you upload, try to record and upload one or more new videos a week or a month.

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