Blog content ideas that drives sales

By Rhonda Campbell
True. Blog content ideas could increase your small business’ search engine ranking, pulling in hundreds and thousands of visitors who might not otherwise learn about your business. The right blog content ideas could also turn visitors into paying customers. The rewards can be great; but the content has to be developed and used in the right way.

Smart blog content ideas
Popular local upcoming events, spotlight interviews on industry leaders, emotionally charged editorial opinion pieces and interactive contests or surveys are blog content ideas that work. Snappy business profiles, CEO authored posts and reviews on top products or entertainment developments are more great blog content ideas that you could incorporate in your online marketing campaigns.

Before you start writing blog content, build a blog content calendar. Curata, HubSpot and Econsultancy are a few firms that offer free blog content calendar templates. See if you can use a template to avoid recreating the wheel.

Next, highlight freebies that you’re giving away to people who read all the to the end of your blog article. Do this at the start of the article. To build your marketing database, add a form that requires readers to provide their name and email address, to the bottom of articles attached to giveaways.

One step may not be enough

As a tip, freebies alone won’t draw in repeat readers. You have to show readers how to do something, entertain, inspire or motivate people who visit your blog. For example, you could offer your insights on a current trending news piece (this could work especially well if you’re considered as an expert in the field the news piece focuses on).


You could also add unique motivational or inspirational quotes to your blog. Add a new quote every day and you could see a spike in the numbers of repeat visitors to your blog fairly quickly. If you decide to add “how to” pieces to your blog, think about including images that illustrate the steps you’re directing readers to take, as little compliments “how to” blog content like clear illustrations.

Feature interviews with industry leaders, announcements about popular upcoming events and humorous articles or comedy pieces that are related to the field your small business operates in are other types of blog content ideas that could attract large numbers of potential customers.

It’s important to note that these and other steps take time and commitment. In fact, some blog owners who have gone on to earn hundreds or thousands of dollars a month off their blog sites have said that it wasn’t until the second or third year that they began to earn a profit.

Be patient

Some of these blog content writers also have several blogs that they market and promote. They also start niche blog sites. For example, they might only write free blog content about jazz artists, history and songs or interior design. It can be a good decision as niche blog content writing can make it easier for online ad firms like Google Adsense to know which ads work best on certain blog sites. This, in turn, can increase the amount of money blog owners receive from their blogs.

As with other business endeavors and marketing strategies, to earn significant profits off blog content writing, it’s important to be flexible. For instance, some blog articles might prove grab readers’ attention, while other blog posts seem to be merely an exercise in writing. By using tools like Google Keywords, you could find phrases and words to include in your blog content, phrases and keywords that millions of people conduct online searches with.

Blog content that ranks high in search engines
Other steps you could take while promoting a blog include adding social media share buttons to each blog posts. By making RSS blog feeds available to readers, you could gain subscribers, readers who will be alerted when you publish new articles at your blog.

Slide shows are also becoming more popular at some websites. I’m not a fan of slide shows because they generally take awhile to load. I also prefer to read articles on a single page. However, it might be worth it to test drive two or more slide shows at blog sites you own to see how readers react to the slides. If you use CMS tools like WordPress, install a SEO plugin and use with it each post.

Ways to measure the success of your blog content include running Google Analytics and monitoring how many visitors enter your website through your blog. Also, measure the numbers of people who click onto your order page after having read a blog posts. If you add a comments section to your blog posts, you can also engage readers more deeply, encouraging them to feel that they are a key part of your blog’s success. As a tip, if you do add a comments section to your blog, set up spam blockers as more than a few people only visit blogs to add spam links.

One last tip I want to leave with you regarding blog content ideas involves ads. These are great tools to use to grab reader interest. For example, you can publish a clickable image (one that leads readers to an order page) of one of your popular products on your blog’s sidebar, gaining more interest for the product.

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