Start Working Hard to Get More Website Visitors

By Rhonda Campbell

Is it starting to feel like your website is a tiny island surrounded by miles and miles of ocean? Have your website sales been on the decline? It might be time to toss aside excuses and start working hard to get more website visitors.

Early Steps to Get More Traffic

If I’ve learned one thing during the years that I’ve worked with marketing firms, it’s that every (and I do mean every) word, image, etc. on your website matters, perhaps more than you realize. The way images, graphics, videos and words are laid out on your website influences the way people perceive your business, including its products and services. These website elements could also influence the way people perceive you, the business owner.


Get negatively perceived, and you could lose website visitors. You could also hamper your efforts to get more clients and customers. Surveying website visitors, asking them to reveal the top three things they like about your website as well as the top three things they dislike about your website is a way you can gain valuable information to use to redesign your business website so you get more traffic.

How to Get More Traffic at Your Website

Specific steps you could take to get more traffic at your website include:

• Reviewing and updating your website meta tags every 30 days
• Signing up for website analytics like Bing Webmaster Tools and Google Analytics. Both Bing Webmaster Tools and Google Analytics are free to use. After you sign up for these tools, you can read up on tips that teach you how to get more traffic. You can also receive notices that alert you to instances when your website breaks one or more search engine rules, etc.
• Using the right keywords in your website meta tags, description, etc.
• Keeping your website page titles between 5 and 100 characters (include keywords in your page titles)
• Adding strong keywords to your img alt (image alternate) tags (doing so could help you get more website visitors)
• Design your business website so the layout is easy to follow and understand
• Provide calls to action on each page of your business website. For example, you could write something like “Contact us today to find out how you could get the interior design options you want” on one of your pages
• Use unique keyword rich content on each of your website pages. To avoid keyword stuffing, write website content that reads naturally
• Add a data rich blog to your business website
• Check your website for broken links, etc.
• Create and submit a site map to search engines

If you prefer to leave the job of marketing your website to experienced professionals, you could work with online marketing firms. Just make sure you get references and do your homework before signing a contract with an online marketing firm. After all, it’s easy to promise a mountain of gold; delivering that mountain of gold is a whole other objective.

Even after you start to get more website visitors, it’s important that you check your website at least once a month. It’s also important that you or your webmaster stay up-to-date on search engine algorithm changes, etc. Doing so could help your business website to rank high in major search engines for years.