6 Things That Increase Website Customer Sales Right Away

By Rhonda Campbell

Make a change to the way you market and promote your small business products and you can increase your website customer sales right away. Of course, to see immediate changes you might have to hire a team of marketing pros or hire a technician to create an application that allows you to effectively automate your marketing efforts. But you might not have the money at your disposal to take these approaches.

Six Ways to Start Earning More Money at Your Small Business Website Right Away

You also don’t need to burn through your hard earned profits to start increasing your small business website customer sales. In fact, some of the ways to increase customer sales are so simple you’ll wonder why you didn’t think of them before. But never mind that. Instead, start incorporating one or more of the following steps into your marketing strategy today.

Packaging – If you sell colorful lotions, creams, candies, beverages, household products, etc. design your products in clear containers. Let consumers enjoy checking out the vibrant colors you create your products in. It’s a great way to tickle another of your website visitors’ senses. After all, people associate colors with emotions, smells and tastes.

Content – Tell visitors to your small business website about the naturally healthy ingredients you use in your products. For example, if you sell energy drinks, tell consumers that you never use caffeine or sugar in your drinks. If you sell books, tell consumers that your print books are made from recycled paper in effort to avoid cutting down trees.

Copy – Keep the writing at your website brief. Speak to your target audience as if a customer was standing in front of you. Be conversational, inviting visitors to your website to keep clicking through the various pages at your website. Create copy that inspires people to make purchases, copy that makes it easy for visitors to find your check out pages and order carts.

Discussion forum – Add a discussion forum to your small business website (if it fits your brand and marketing strategy). If you choose this option, make sure you moderate the forum to avoid receiving loads of spam and undesired comments. That said, discussion forums and blog comment sections are great ways to engage website visitors, encouraging them to return to stay abreast of new discussions/comments. Include links to your product order pages and images of your top selling products at the top and bottom pages of discussion forums.

Web Applications – Offer website visitors the chance to download web applications for free. Popular web applications can receive up to one million or more visitors a month. Again, be sure to include links to your product order pages and images of your top selling small business products at the top and bottom pages web app download messages are placed on. You can also include external ads (e.g. Google Adsense) to the pages to increase revenues.

Free advice – Create and offer short 8-15 page e-books, packed with valuable advice, to customers who purchase two or more of your products by a certain deadline.

The best business insights won’t keep you from missing a few new ways to increase your website sales. It’s a reason that, as a small business owner, it’s beneficial to ask colleagues, website designers, copywriters and editors to review your website and give you honest feedback. It’s also a reason sending out customer surveys, asking customers how you can make their experiences at your website more rewarding, is a smart move.

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