Business Rewards Gained from Using Consistent Relationship Management Skills

By Rhonda Campbell

Get ready for this. According to Softpedia there were more than 582 million websites in 2011. That’s twice the number of websites that existed in 2010. There certainly are a lot of people around the world who believe business rewards gained from using consistent relationship management skills are worth the risks of starting another company. However, one has to wonder why only a few of these websites generate $100,000 or more a year in profits with Amazon.com, eBay, PayPal and iTunes as leaders of the pack.

Deciding How Your Business Day Is Going to Unfold

Part of the reason more creative business websites aren’t generating higher revenues might have to do with erratic relationship management skills and marketing, advertising and customer service efforts practiced by website owners. After all when the goal is to bring in more money, it’s easy to lose sight of customer relationships, focusing more on implementing tangible small business ideas.

Reality is, it’s easy to get out of bed each morning and let your emotions, what airs on the news, the numbers of sales you received yesterday or whether or not a major client returned your call dictate how you’re going to approach your business, but it’s not rewarding, especially not in the long run. Building and managing customer relationships demand the same level of consistency that friendships do.

Success demands consistency. This ingredient, consistency, has been required of every creative business leader who achieved enduring success. You might not have seen the consistent work a successful entrepreneur completed each and every day to grow his business, but that doesn’t mean the person didn’t put his head down, roll up his sleeves and do what needed to be done regardless of how he felt, regardless of what was going on around him.

Customer Relationship Management Steps and Exercises that Help Build Business Consistency

If customer relationship management consistency has been an area you’ve struggled with, and you know it, try the below steps and exercises to see if you they help you to become more consistent:

• Create a schedule, listing when you will meet with business partners, respond to customer inquiries and schedule radio and television interviews to discuss your products and/or services. Check off each action item as you complete it.
• Write one to two new blog posts a day, no less than four a week, to keep your blog consistent and current, making it easy for customers to know when to log onto your blog and read the latest content
• Identify two days a week when you will market and promote your blog, products and services to customers, including upcoming speaking engagements and training seminars, at social media networks. Write these events on a wall or desk calendar and check them off when you complete the action items.
• Determine how much money you need to make each week to meet your monthly personal and creative business expenses (e.g. utilities, office supplies, quarterly business tax payments). Create a spreadsheet and log when you start and finish projects as well as how much you get paid for each project. If you hire employees or independent contractors, log how much you’ll receive from projects they complete.
• Get enough sleep and rest each night. (It’s tough to stay invigorated and energized when you’re feeling tired.) Rest can help put you in a good mood which, in turn, can improve your customer relationships
• Enjoy getting outdoors for a walk, jog or bike ride once a day. (Good health is a huge component of creative business success.)
• Measure the results of your efforts using automated analytic systems, spreadsheet formulas, employee and customer surveys, etc.
• Keep going even when you feel down or like you should be receiving a larger return for your efforts.
• Trust your feelings, even the ones you wish weren’t there. They can help guide you to greater success.
• Be willing to remain consistent even if others try to talk you into habits of inconsistency.
• Seek encouragement, motivation and inspiration from other creative business leaders who know the ins and outs of managing a company (whether they manage a company from home or out of an office).

Every top selling company, business product or service once did not exist. Products and companies that went on to become successful did so because the creative business leaders at the helm of those companies were consistent. No less is required of you and me.

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Sources:

http://news.softpedia.com/news/There-Were-582-Million-Websites-At-the-End-of-2011-244205.shtml