By Rhonda Campbell
You need the right marketing objectives, business promotion strategies and customer sales team to get the word out about your products and/or services. Simply creating value-add products and services is not enough to cause a rush of consumer traffic to come flocking your door.
Low Cost Ways to Implement Business Promotion and Marketing Strategies
What you don’t need is to spend six figures or more to pay internet marketing companies to promote your products and/or services to consumers. In fact, inexpensive small business marketing tools you can use to get the word out about your products online are diverse; they are also fairly simple. Furthermore, and thanks to technology many of the business marketing ideas can be automated, saving you time and energy.
Some inexpensive ways to promote and market your business products online include:
- Setting up accounts at major social media networks (e.g. Twitter, Facebook, Pininterest, Google Plus, StumbleUpon, Posterous, Floost). Measure the results you get from each social media network as you may generate more website and blog traffic and customer sales from certain networks. Work social media networks that yield the best results
- Creating accounts with social media network automation services through companies like HootSuite and Buffer. It really is easy to spend 7 to 10 hours a day working social media networks, but you have so many other business items to complete each day. Make it easy on yourself and consider automating some of your marketing and promotion efforts
- Posting to social media networks four to five times a day (everyday)
- Designing and distributing weekly or monthly newsletters to opt-in newsletter subscribers (great way to start building consumer trust)
- Scheduling interviews with major media publications and websites, making sure to mention your company URL during interviews (allows you to broaden your reach, exposing you to new consumers)
- Developing your own online radio shows and focusing on your products and/or services during the shows
- Hosting contests or giveaways for first-time buyers
- Conducting Twitter chats that relate to your products and services
- Developing video interviews, etc. focusing on your creative business products and services and uploading these videos to your website and YouTube
- Adding a combination of audio, visual and print marketing and promotion content to your business websites (it pays to appeal to as many of the senses as possible)
- Holding blog tours on websites that complement your creative business products and/or services
- Using your business logo as your profile picture at social media networks
- Encouraging employees and satisfied customers to “follow” your social media accounts
- Building teams to post reviews, comments, etc. about your business products and/or services online (the more people helping to spread the word about your business, the better)
- Announcing product sales on main and other major pages at your website
- Building quality links from other websites to your creative business website to increase your search engine rankings
- Building a blog that complements your business (and keeping the blog active)
- Starting localized social networks through companies like Ning, Word Press, etc. of your own and posting in-house product and service ads at the networks
- Create an app for your website and blog so that they are easy to access and read using mobile devices
As you can see, it’s fairly easy to start spreading the word about your creative business online without paying internet marketing companies thousands of dollars . Lower your marketing and business promotion expenses and you can raise your profits without having to increase your customer sales volume. After all, the colossal growth of social media networks have proven that you don’t have to spend a lot of money as a creative business leader to let thousands, millions of consumers, know that your company is open for business.
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