Short and Long Term Customer Sales Advantages of Working with a Business Consultant

By Rhonda Campbell

It’s no surprise that the E-Myth Revisited book written by Michael Gerber sold so many copies that it landed on the New York Times’ bestseller list. The book and its accompanying website begin by telling the story of a woman named Sarah, a woman who learned to bake as a little girl alongside her mother and aunt. By the time Sarah became an adult, she had the technical skills to bake some of the best pies you’d ever want to taste. Sarah was so good at baking pies that her friends encouraged her to start her own pie business. That’s where the trouble began.

Small Business Owners with Strong Technical but No Organizational Management Experience

As the E-Myth Revisited points out, Sarah had strong technical skills. What she didn’t yet have, were the skills to run a successful creative “business”. For the thousands of Sarahs who launched out and started their own business, the reality of business ownership doesn’t match the expectation of owning a business. If your story sounds like Sarah’s, in other words, if you’re excellent  at writing, creating lyrics and music, baking pies or cakes, cutting hair, caring for children, training pets, repairing electronics, etc. but you don’t have small business management experience, it might be time to onboard a business consultant.

A business coach will review and analyze your company (e.g. cash flow structures, marketing strategy, business plan), offering valuable business advice as needed. He will also examine your small business and let you know how it compares to the competition (e.g. customer sales, location, customer traffic volume), including offering practical steps that you can take as a small business owner to improve your market position. Because we live in an ever expanding technological world, in addition to analyzing your business against brick and mortar companies in your industry, a top notch business consultant will also analyze your business’ online and mobile strength, influence and impact.

Furthermore, you can learn how to avoid creating silos at your company (e.g. one division competing against another to the detriment of the entire company), how to think more creatively and how to improve employee engagement. After all, the more engaged your employees are to create success at your company, the more positive the results of their day-to-day efforts will be.

Benefits of Working with a Qualified Small Business Consulting Pro

Quality, proven and vetted business coaches can also help you to avoid blind spots. They can help you to improve your peripheral and forward vision, so you can spot trends, market and industry changes months or years before they occur so you can see which newly created products and services will best move your company forward.

As with any purchase, before you hire a small business coach, ask for references and contact these references for feedback on the coach’s abilities and results. Don’t simply trust what you read at a business coach’s website. On the Internet, it’s not uncommon for people to make themselves appear as if they have achieved more heroic feats than they actually have thus far achieved.

Keep yourself from becoming one such small business leader, one who exaggerates her successes. To achieve real success, do your homework about the industry and market you’re thinking about starting a business in. If you’ve already started a business, start educating yourself on the industry and market your company operates in. Learn how to spot trends (you could even become a trend setter).

Understand and manage your business cash flows, projects, employee costs, administrative tasks (e.g. payroll, insurance) and time. If you start feeling like you’re working all the time and burning out, you may benefit from connecting with a coach. To save yourself upfront money, consider hiring a coach on a pay-for-performance basis.

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