Getting caught up in a maze of “expert” advice can paralyze your creative thinking process. The longer you ignore your own creative ideas and insights the less they might arise from within you. It’s time you started trusting yourself. After all, external advice is good but “you” still have to run your business.
Start Acting on Your Own Creative Business Growth Ideas
This might surprise you, but just as you were programmed by your parents and caregivers as a child, you’re being programmed as an adult. Difference this time is that you’re doing most of the programming. If you label dreams, insights, ah-ha moments and creative ideas that surface from your subconscious to your conscious as foolish, you might be programming yourself to “doubt” your own good advice.
Clearly, this isn’t what you want. Nor do you likely want to act on every creative business idea that pops into your head. For example, if you get an idea to plaster plumbing service ads across the sides of New York City taxis when your business is located in Milwaukee you might want to dismiss the idea. On the other hand, you could work with the idea and invest money in ads on Milwaukee taxis.
Making the Most of Creative Business Ideas and Insights
Feeling apprehensive about a recent idea you’re considering acting on? Follow these few steps:
Measure results of your efforts – Use analytical tools to track how much time and money you invest in new ideas. Also track sales growth, trial conversion rates, customer engagement and telephone calls and/or email requests you receive about your business after you launch products and services based on new ideas. Customer surveys, sales reports, telephone screening services, website visitor stats, social network comments, town halls and roundtables are tools you can use to measure results.
Respect change – Make changes to product/service launches until results align with your goals and objectives. This is an ongoing process. For this reason, regularly measure your efforts (e.g. daily, weekly, monthly) and adjust strategies and action steps as needed.
Avoid comparisons – Free yourself from comparing your ideas, leadership style or business results to other creative business leaders. It’ll keep you from feeling frustrated, beating your chest and threatening to quit each time you come across a website, company or creative business leader who’s pulling in higher wages, profits or larger numbers of customers than you are.
You’re smart. You know a good idea when you hear one. To increase the instances when you’re the one with the “big idea” start entertaining and acting on smaller ideas you receive. Who knows? In a few months or years you just might create the next major business enterprise, product or service. Ah. . . Stop shaking your head. Remember. Don’t ever count yourself out.
More Information on Spiral and Long Walk Up is at – http://www.chistell.com
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