Proven Strategies to Market Your Home Based Business - Write Money IncorporatedWrite Money Incorporated

Home Based Businesses Make Up a Large Percentage of United States Employers

Small companies, including home based firms, comprise the bulk of United States employers. In fact, the Small Business Administration reports that small businesses “represent 99.7 percent of all employer firms.” Additionally, 64 percent of new jobs created over the last 15 years were created by small businesses.

: Marketing your home based business by Ltljtlj at Wikipedia Commons

The Internet may have impacted the numbers of home based businesses, perhaps helping to drive the percentages of creative business leaders who operate their businesses from home up to 52 percent. Only about two percent of home based businesses are franchises. A reason for this may be the fact that home based businesses are often operated by fewer than five people, sometimes only one person who wears three or more hats each day.

You Have to Focus on Marketing Your Home Based Business

Regardless of the numbers of employees at your home based business, to build sales and generate revenues you have to focus on marketing your home based business. Following are strategies and steps you can take to do just that. Keep in mind that consistency and patience create results, especially on the Internet where months of efforts can pay off hugely.

Join major social networks (and social networks that target niche markets your creative business operates in)
Post to social networks two to three days a week. For sites like Twitter, consider posting four to eight messages a day
Build and market a website that downloads quickly and focuses on your products and services
Add “call to action” messages at your website, on your business cards, postcards, newsletter columns, etc. For example, if you sell customized mugs you could include a message like “place your order today so we can ship your customized mugs to you in two days.”
Submit your website to search engines and reputable directories
Solicit customer testimonials and post them on your marketing materials (e.g. website, brochures)
Create and distribute a creative business newsletter once a week or once a month (try to be consistent about when your newsletter goes out so people look for it)
Create a blog and submit it to search engines (add a link from your blog to your creative business’ main website and vice versa)
Schedule interviews with online and offline radio stations to discuss community events your creative business is organizing or participating in (during the interviews be sure to mention the name of your creative business, website URL, etc.)
Distribute press releases to the media (you can send press releases to announce new hires, product releases, sales records, etc.)
Send link proposals to other creative business leaders who operate websites that attracts segments of your target audience (more quality links can improve your creative business’ website’s search engine rankings)
Offer customers and other creative business leaders a percentage of sales you earn when they refer new customers to your business
Hold contests at your website, awarding winners with discounted or free products and services
Speak at public events, answering consumer questions and selling your products and services at the end of the speaking events
Write and sell e-books that deal with topics related to the products and services your creative business markets

Marketing Your Home Based Business as a Creative Business Leader Takes Dedication

Marketing your home based business as a creative business leader takes time, patience and dedication. If you’re a one person show, consider setting aside one to two hours a day to post messages to social networks, distribute press releases and hold brief online radio interviews. By taking three to five marketing steps a day you may realize the results of your efforts sooner than if you only marketed once a week or once a month. You’ll also likely create a marketing schedule that will come to feel natural to you after awhile, making it easier for you to find, connect and stay in touch with your target audience.

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Sources:

http://wp.me/p1MNga-69http://www.sba.gov/advocacy/7495/8420 (Small Business Administration: How Important Are Small Businesses to the U.S. Economy?)