Business Marketing Association Serves Growing Creative Business Community

You may or may not have heard about the Business Marketing Association. The organization has been around since 1922, long enough to know what it takes to effectively market and sell products in online and offline worlds. A key focus of the Business Marketing Association is business-to-business marketing.  

As of 2011, approximately 567 corporations and 478 agencies were a member of the Business Marketing Association. In addition to its national organization, the Business Marketing Association has local chapters you can join. Some chapters are statewide (e.g. Minnesota, New Jersey) while others are citywide (Philadelphia, Atlanta, Chicago).  

Training and Certification Programs at Business Marketing Association

If you want to brush up on your business-to-business marketing skills there are training and certification programs like the Marketing Skills Certification, Marketing Skills Builder and the Marketing Performance Measurement programs. The programs are taught via organizations like the Business Marketing Institute (BMI) and the Chief Marketing Officer (CMO) Council.  

As a creative business leader you and your designated employees can also complete virtual training seminars and tune into online telecasts. Adding Video to Your Marketing Mix, Returning Your Value Proposition and Building the Sales and Marketing Divide are some of the webinars offered through the Business Marketing Association. Digital engagement and using social media are two telecasts you can tune into. 

Additional Business Marketing Association Benefits

Additional benefits members receive by participating in Business Marketing Association events and programs include: 

• Gaining access to marketing articles (You can also submit articles to the association to gain increased exposure for your creative business.)
• Ability to connect with other creative business leaders by visiting the association’s forums
• Subscription to the association’s newsletter
• Access to industry research and analytical market data
• Opportunities to search for relevant jobs (You can also post job openings in the Business Marketing Association’s Career Center) 

If you’re an expert in business-to-business marketing methods and strategies consider registering with the association as a public speaker. Additionally, should your creative business be looking for a public speaker you can source professionals listed at the association to deliver key addresses at your upcoming events.   

Start a new creative business then put in long hours getting the word out about your business to grow sales and it may not be long before you start to feel that you’re going it alone as a creative business leader. Fortunately, organizations like the Business Marketing Association allow you to tap into their expertise to learn how to promote best business marketing practices, successfully communicate with other creative business leaders and discover cost-effective and innovative strategies and methods to strengthen your business-to-business marketing relationships. 

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Sources:

http://www.marketing.org/i4a/pages/index.cfm?pageid=1 (Business Marketing Association)