Which Marketing Options are Right for Your Creative Businesses

Choosing the Right Creative Business Marketing Options

Facebook, Twitter, MySpace, LinkedIn, Digg, YouTube, Google Plus and Bebo are some of the top social networks in the world, providing creative businesses with even more marketing options. Depending on your hobbies and personal interests you can also join social networks like Black Planet, Friendster, the Red Room or Orkut. Tools you can use to power your social networks include Buffer, GitHub, BeKnown and ELGG.  The numbers of marketing options for creative businesses seem to only be growing. How to make sense of the options and learn which ones drive your business forward most effectively and efficiently can help you to achieve success in shorter amounts of time. 

E-Commerce Business Picture by Everaldo Coelho

In addition to the connecting with your target audience and marketing to prospective customers using social networks, as a creative business leader you can also upload videos to sites like YouTube, advertise on radio (online and offline) and television (online and offline). Other marketing options available to you include writing and distributing blogs, press releases and conducting newspaper and magazine interviews. Of course, you can also send direct mail to consumers in the form of postcards, brochures, pamphlets or one to two-page letters, highlighting your products and services and the specific ways they improve people’s lives.  

Measuring the Results of Your Creative Business Marketing Efforts

It’s almost enough to cause you to scratch your head as a creative business leader. Oh. And one more option; you can also create your own website and promote that website in-house to your employees and independent contractors and externally to consumers who don’t make up your employee-base.  

So many marketing options may make you feel as if, to succeed in today’s offline, mobile and virtual worlds you must create a presence at every major social network or show up on every major radio and television station. Not only will that strategy wear you out physically, it might not prove effective.  

Fortunately, many blog and web hosting companies have traffic analyzing tools you can use to measure: 

• Pages people enter your website or blog from
• Amount of time visitors spend on various pages at your websites (or blog)
• In-bound links people click to reach pages at your website or blog
• Website pages visitors click on just before placing an order with your company
• Countries the majority of your website visitors are from
• Total number of comments made at each of your blog posts
• Original source website visitors contacted to reach your blog or website (e.g. Twitter post, Facebook post, Digg)
• Keywords visitors used to locate or pull up your website or blog 

By familiarizing yourself with the main ways consumers find you online, you can narrow down the most effective tools to use to market to those consumers. You can also find out which keyword choices lead larger numbers of people to your online business. Additionally, by measuring your marketing efforts you can find out if there are different times of the year when your products and/or services sell the most (e.g. Thanksgiving, summer, start of the school year). 

If people at certain social networks (e.g. Black Planet, Book Lovers Haven, Google Plus, Onyx Woman) respond to your posts, ads and other marketing efforts more than people at other social networks, consider increasing your marketing efforts at these networks. After all, as much as marketing might feel like a game of luck, there’s a bit of science to landing sales. Measure the results of your efforts, and keep making changes and tweaks in your marketing efforts as a creative business leader, until you hit the bull’s eye. 

Get into Spiral online at:  https://www.ebookit.com/books/0000000841/Spiral.html

Check out Long Walk Up online at:  https://www.ebookit.com/books/0000000531/Long-Walk-Up.html