Do Something Different to Kick Start Your Business Website

Remember the day you launched your small business website? You probably felt as excited as the first few visitors who stopped by your website, eagerly awaiting how your creative business’ virtual presence would grow over the coming weeks and months. As an experienced creative business leader, the excitement of seeing your website splashed across your computer screen is likely gone, evaporated into the seemingly endless “to do” items you have to tackle each day. If your sales have been on the decline, it could be because consumers no longer feel excited about your business offerings; they might feel the same way you do. It just might be time to do something different to kick start your creative business. 

One way you can kick start your creative business is to visit other websites that highlight or sales products and services similar to yours. Just visit the websites, quickly noting what, if anything, pulled you into the website. For example, you might decide to explore a website further because the colors on the intro page intrigued you or you might click on a link at a website because you saw a banner advertising a special deal you want to take advantage of. 

Revamp Your Website to Increase Visitor Traffic

Visit at least a dozen websites, jotting down notes about each, listing specific features at the websites that grabbed your attention. At the end of your exploration, identify the top three websites you visited, and ask yourself if your website offers similar features that these top websites do. You can also use tools like website ranking reports (e.g. Alexa) to locate top websites in your business industry, field or occupation. Weigh your website against these top virtual businesses. Be honest with yourself. Do the top websites offer better deals, are they more interactive, easily to follow or is the content easier to read at these websites than at yours?  

Additional steps you can take to keep your website feeling new and exciting include: 

• Posting surveys at your website (award random prizes to survey takers and measure the results; see if your website traffic increases)
• Using website ranking systems (e.g. KPMRS, Alexa) discover top keywords Internet browsers use to find websites like yours (ensure these keywords are included in articles you write and upload at your website; also ensure top keywords are included in your website mega tags)
• Offer to write a guest blog/article for a major website that caters to your target audience (be sure to include your website URL in your blog/article byline)
• Change the colors at your website (amazing the impact colors have on humans)
• Post a new quote, comment or question at your website everyday to keep the site current and fresh
• Add relevant newsreels to your website to keep the content fresh 

Keep Creative Business Website Visitors Aware of Upcoming Changes

Also consider including your website’s visitors in the change process. At the least you can post a note at your website letting your visitors know that exciting changes and improvements are on the way. This might help you to avoid getting backlash like that received by Facebook when they made changes, adding Facebook timeline updates on the right sidebar of member pages.  

Step back and assess the changes you made to your website. You might be surprised to find that you feel excited when you look at your virtual business presence, like you did when you first brought your company online. Continue to measure the results of changes you make at your website as, like many top stores do, you may have to revamp your website once a year or every other year to keep it fresh in the eyes of consumers. 

Get into Spiral online at:  https://www.ebookit.com/books/0000000841/Spiral.html

Check out Long Walk Up online at:  https://www.ebookit.com/books/0000000531/Long-Walk-Up.html 

Sources:

http://www.precisionintermedia.com/color.html (Precision Intermedia: Color Psychology and Marketing)