Social media networks like Facebook, Twitter, LinkedIn and MySpace make it easy for artists and other creative business leaders to connect with each other and prospective customers. However, it could take hours to wade through social media posts. Subscribing to print and online publications geared toward the industry or field your creative business operates in can cut down on the amount of time it can take you to find your niche market audience. Detailed and focused periodicals can also cut down on the amount of time it takes you to learn about leading industry related conferences, seminars, grants, contests, research projects, marketing opportunities and trends.
Niche Markets for Creative Business Leaders and Artists
Business Publications (it’s a search engine) is a good place to start when you’re searching for business publications that highlight or focus on products and services you sell. Documents and business organizations providing content to creative business leaders like you are categorized at Business Publications. For example, you can search for information on:
- Economics
- Human Resources
- Finance and Accounting
- Internet and Commerce
- Marketing
- Sales
- Small Business
Some publications providing focused articles, forms, applications, surveys and other information you can access to help grow your business are free of charge. Other publications may charge a subscription fee. If you opt for the subscription route, check to see if the publications offer you discounts on frequently used products or services. For example, a publication might give you a chance to enjoy a 10 percent discount on your travel arrangements. If you’re looking for business case studies to review, the Harvard Business Review (HBR) is a good source. You and your employees can also take free HRB online courses on topics like leadership, accounting, human resources and change management.
Publications That Support Creative Business Leaders and Professional Artists
Additional publications geared toward creative business leaders, including artists and professional writers include:
- Business Week (www.businessweek.com)
- American City Business Journals (www.bizjournals.com)
- Poets & Writers (www.pw.org)
- Publisher’s Weekly (www.publishersweekly.com)
- Putting Creativity to Work (http://www.vsarts.org/x630.xml)
- Art & Antiques (http://www.artandantiquesmag.com)
- Forbes (www.forbes.com)
- Atlantic Business Magazine (http://www.atlanticbusinessmagazine.ca)
- Wall Street Journal (www.wsj.com)
- Bloomberg (www.bloomberg.com)
- Art Business News (http://artbusinessnews.com)
- Entrepreneur (www.entrepreneur.com)
- Inc. (www.inc.com)
- Book Business Magazine (www.bookbusinessmag.com)
- Editor & Publisher (http://www.editorandpublisher.com)
- Small Business Opportunities Magazine (http://www.sbomag.com)
- The Network Journal (www.tnj.com)
- Black Enterprise (www.blackenterprise.com)
- Business Leader (www.totalbusiness.com)
- Small and Medium Business Magazine (www.smbnow.com)
- Start Your Business (http://www.startyourbusinessmag.com)
- B to B (www.btobonline.com)
- Network Marketing Magazine (http://www.thenetworkmarketingmagazine.com/Magazine.asp)
- Hispanic Business (http://www.hispanicbusiness.com/Redirect/Welcome.asp)
- Asian Enterprise Magazine (http://www.systemsdynamics.net/aeprod/index.htm)
- Minority Business Entrepreneur Magazine (www.mbemag.com)
- Hawaii Business Magazine (www.hawaiibusiness.com)
- Paint Works Magazine (www.paintworksmag.com)
- Success Magazine (www.successmagazine.com)
- Toastmasters International Magazine (http://www.toastmasters.org/magazine.aspx)
Not only can you glean valuable information, facts and statistics from these and other publications, you can also apply to write for one or more publications. Some publications also seek creative business leaders to conduct feature as well as shorter interviews with. These are opportunities you can take advantage of to get more exposure for your creative business, being sure to mention your company name, contact information and website URL during interviews and in article bylines.
Get into Spiral online at: https://www.ebookit.com/books/0000000841/Spiral.html
Check out Long Walk Up online at: https://www.ebookit.com/books/0000000531/Long-Walk-Up.html
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