Meta descriptions are not new; they have been around for several years. However, until now they were rarely viewable when creative business leaders placed search ads (or pay-for-click ads) with one or more major search engines (e.g. Google, Bing). That might be changing.
- SEO and Paid Search Results Picture by Jakob Voss
Using Meta Descriptions to Increase Creative Business Website Rankings
At their website Google shows webmasters and creative business leaders how they can create meta descriptions and page titles that might help their websites rank higher in consumer searches. To start, business websites benefit from having different and unique meta descriptions on each page, particularly as search engines place increased focus on meta descriptions in their rankings. Also create distinctive titles for each page at websites you create and enhance. Including descriptions in website URLs can also help boost your creative business’ website rankings.
On your business product pages you can include the name of products you want consumers to focus on in your meta descriptions. You can also include prices for your products in the descriptions. This feature can allow consumers to find out early whether or not your products are in their price range. Visit the Google “Changing a Site Title and Description” link at the bottom of this article to get specifics on how you can increase individual page rankings for your creative business websites. Of course, you also want to make sure that content provided on your business pages align with your meta descriptions as trying to fool search engines and consumers might not gain you friends.
Bing Your Creative Business Toward Greater Consumer Connections
When it comes to Bing (a major search engine owned by Microsoft), you can see how many people have liked your website pages by connecting social networking applications like Facebook to your website. You can also see profile pictures of a few of the people who have liked your website pages. (As a tip, liking web pages you visit can be a way to gain more online visibility.)
Popular links that are related to your web pages also come up in Bing searches. If you click over the page title to websites that pull up in Bing searches, you can also see a more detailed description on what you’ll find at the website. Bing appears to currently be using images affiliated with websites more than Google.
The days of simply submitting your creative business website to search engines and directories appear to be over. An understanding of search engine optimization (SEO), including clear and descriptive meta tags and website page titles can help your business get found by consumers who are looking to place orders with innovators like you. Make it easy for them to find you. Take some time to visit search engine tutorial pages and find how you (or your webmasters) can position your creative business to receive more virtual traffic that you can translate into product and service sales.
Get into Spiral online at: https://www.ebookit.com/books/0000000841/Spiral.html
Check out Long Walk Up online at: https://www.ebookit.com/books/0000000531/Long-Walk-Up.html
Sources:
http://www.google.com/support/webmasters/bin/answer.py?answer=35624 (Google: Changing a Site Title and Description)
http://www.rimmkaufman.com/rkgblog/2011/09/02/google-testing-landing-page-snippets-in-ppc-copy (Rimm Kaufman Group: Google Testing Landing Page Snippets in PPC Copy)
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